The new Parx Spring Summer collection 2018 takes inspiration from holiday travel, with ‘VACATION DOWNLOAD’ as the theme
The new collection is augmented with new innovations for enhanced comfort, style and convenience, including yoga chinos, yoga denims and aroma shirts
Will soon be available in stores in Chennai, including online e-commerce sites with starting price of Rs. 699
Mumbai, February 15, 2018: Parx the casual lifestyle brand from the house of Raymond today announced the launch of its new Spring Summer 2018 collection, themed ‘Vacation Download’. The exciting new collection encompasses a vacation inspired modernist range with quirky patterns, prints and finishes, with new-age styles, elevated by vibrant colors, for a truly shining summer look for parties and everyday hang outs.
Developed keeping in mind the comfort and style quotient of a vacation, the new collection is characterised by great functionality and bi-stretch fabrics, for easy movement. With anti-wrinkle properties weaved into the garments design, the new Parx collection is easy to maintain and is a great choice for everyday wear.
The key highlights of the collection are Yoga Chinos and Denims, Aroma T-shirts and shirts, Reversible shirts along with vacation inspired quirky prints.
Commenting on the launch of the SS’18 Collection, Pragati Srivastava, Brand Head, Parx said, “At Parx we are thrilled with the launch of our new Spring Summer 2018 collection; a perfect blend of innovation and new-gen fashion, with fresh new styles and fabric blends, a true reflection of the new and dynamic Parx. As we strive to delight our customers with sophisticated fashion forward looks, our new Spring Summer collection is inspired by ‘Vacation Download’ as a theme. A value for money proposition, the new collection is high on quality, style and performance, for enhanced vacation vibes of relaxation, travel, play and party and will soon be available in stores across Chennai and the country.”
#Aroma: Achieve a fresh feeling with aroma shirts and polo’s all day. The fabric is encapsulated with fragrance capsules to make you smell good all throughout the day.
#YogaDenims: For skin to breathe in denim. Yoga Denims have bi stretch fabrics to suit an active lifestyle for great comfort right from the yoga mat to the street.
#YogaChinos: Super stretch fabric makes these comfortable chinos ones second skin. It’s an epitome of comfort and easy movement with style for those who want to be at the top of their game in style and performance.
#Reversibles: One outfit, two benefits depicts the ever-growing reversible range of Parx. A reversible garment has no ‘inside out’ as either way it gives a fashionable look making this a hot selling cake of the collection.
#Feather Touch: Characterised by subtle sheen, greater functionality, strength, better regularity, with less skin friction, offering best of comfort this summer.
#Jeanos: Designed to keep you at ease with the look of denim and comfort of chinos Parx brings to you Jeanos. With interesting washed chinos in all shapes and shades of indigo, the Jeano is your go to option for all day everyday attire.
Parx SS’18 collection also contains Seersuckers, Mosaic, Tropical prints, Vivid leaves, Tencel, Modal, Linen blends, Animals Motif shirts, Digital Graphic Interface t-shirts, Accessorised trousers and Sports jackets add to making Parx a coveted choice of today’s fashion embracing and tech savvy youth.
The Parx Vacation Download Spring Summer’18 collection is available at all exclusive Parx Stores, across leading online portals, The Raymond Shops and leading fashion outlets across India.
Parx is a casual lifestyle brand which is positioned to cater to the needs of consumers who are looking to dress up for life across occasions and events. Parx reflects the persona of the energetic 22-30 year old who is aggressive, outgoing, and dynamic and lives his life to the fullest. Parx reflects the pulse of the new generation which looks at clothing as a reflection of their attitude and vibrancy. Right from its inception in 1999, Parx has been the preferred choice of brand in the casual wear segment with continuous innovations and international trends and styling. It is positioned to meet the consumer needs for “beyond work” requirements
For further details contact:
From Raymond Group:
Arthur Serrao – +91 9619180146
Ankit Daswani – +91 9833559433