Mumbai, November 25th, 2017: IFFI Day 5 shed light on the Digital future and breaking stereotypes in films –

Key Highlights –

– Press conference with the International Jury of IFFI 2017: Roger Christian, Vladistar Opelyante, Muzaffar Alo, Tzahi Grad

– Panel Discussion on Digital Space: The Future Ahead – The discussion was attended by film-maker Shekhar Kapur, Vijay Subramaniam Director of content Amazon Prime Video India, Nachiket Panday CEO AltDigital Balaji Telefilms Ltd., Sameer Nair CEO Applause Entertainment and Karan Anshuman film-maker and producer
“Digital is the way you deliver cinema to homes. – Nachiket Panday
“Indian digital content has to focus on Storytelling and Character Building.- Nachiket Panday
“No 2 customer preferences are alike. We cater to all kinds of audiences. – Vijay Subramaniam
“India is just leapfrogging. We didn’t create this technology. We just follow it – Sameer Nair

– Masterclass with Bhumi Pednekar on Breaking Stereotypes
“Back in the day, men started writing the stories they wanted to see

Devika Rani did the first kissing scene. Mother India inspired many. Every movie has a sister raped so that the brother avenges it

Khoon Bhari Mang is close to my heart. Back then a woman who smoked drank and went to parties was a vamp In the 90s the heroines didn’t have much to do but my favorite is Mohra. Raveena ma’am did a great job on it.

Sridevi did a great job in Sadma and Chaalbaaz. When I got Dum laga ke Haisha people told me to have you looked at yourself?

I was lucky to do roles where the woman was important. I rejected 24 films before I signed Toilet” – Bhumi Pednekar

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